Elle Aime is French for “she loves” and that spirit is where the brand begins. Founded by Jade Lew, American-born and based in the Netherlands, Elle Aime is shaped by a life lived with movement and curiosity. Her parents traveled often and collected beautiful objects along the way, teaching her quietly and instinctively how to recognize quality by touch as much as by sight. Bright light, palm shadows, and tropical geometry framed her earliest years, and that sun-warmed elegance still echoes through her work today through deep color, nature-inspired forms, and an effortless warmth.

Long before jewelry became her craft, Jade collected gemstones as a child simply because they felt like small miracles. That fascination never left. Today it lives on in her signature palette, with stones chosen carefully for their character, depth, and energy.

Her path to jewelry wasn’t linear. She came from hospitality, building restaurant concepts in a world defined by pace and performance. Over time, she began to miss something elemental, working with her hands. What started as a pull toward making became a commitment, a shift from creating experiences for others to creating pieces that stay with you.

Elle Aime is her answer, modular jewelry and modern heirlooms. Designed to be interchangeable and played with, each piece invites you to reconfigure, refresh, and make it your own. Jewelry isn’t reserved for special occasions. It is for everyday moments, and for the items that come to mean the most.

Now working solo, Jade is building Elle Aime as a true love brand, intimate, intentional, and personal by design.